Welcome to Bear Naked Podcast.  In this episode we host Eva's sister Crystal and move beyond mom stories to raw, practical talk about starting and running a business. Crystal shares her layoff-to-entrepreneur journey in digital marketing, the importance of networking, contracts and taxes, managing setbacks, and how to protect and lift other women in business.

Honest, emotional and full of hard-won advice, the conversation covers work-life balance, specialization versus being a jack-of-all-trades, and why persistence and authenticity matter when you build something from scratch.