In the second episode, I talk to Franck Denglos, former CEO of Adidas Italy.

Franck Denglos went from being a business unit manager at Adidas, over assuming global leadership roles in marketing and sales and leading one of the largest transformation programs at Adidas to becoming the CEO of Adidas Italy.

Along the way, he repeatedly had to reinvent himself and made crucial learnings when it comes to leading and transforming some of the largest organizations on the planet. 

We'll talk about:

• The 4 crucial steps leaders have to nail in the first 30 days when kickstarting a company-wide transformation (learning, developing relationships & building a team (casting visions, identifying supporters, communication), establishing credibility (role modeling, creating early wins)
• why creating supportive alliances is one of the most important tasks of any innovation leader - and how you can successfully do so?
• why timing is so crucial for innovation success - not only for startup but also in corporates 
• and the #1 tip Franck would give anyone who wants to become truly successful

Franck Denglos on LinkedIn: linkedin.com/in/fdenglos

👋 Get in touch with Kilian here: linkedin.com/in/kiliankarrasch

Do you have an innovative idea you would like to validate through market research or rapid prototyping or a validated concept you would like to bring to life (e.g. in form of an MVP)? Then book a free consultation here: http://bit.ly/3Xr0BvG 🚀

Timeline: 

0:00 - Introduction

0:55 - Who is Franck Denglos

1:23 - The topics covered in the podcast

3:23 - Franck explains why adidas needed to be transformed.

4:48 - How does fast fashion work

6:13 - The importance of speed in a transformation

8:48 - Identifying the supporters and detractors in the transformation process

10:21 - How to figure out which problems to prioritize

13:20 - Accepting & communicating strengths and weaknesses

18:29 - Communicate the "why" of the transformation

20:02 - Hierarchies in transformation management

21:10 - How to choose the team for your transformation 

24:03 - What are the boundary conditions you have to ask for from your supervisors?

26:28 - How much time should employees allocate to the transformation?

29:04 - The hardest challenge is selling to customers without samples

30:43 - Why is timing so critical for business transformations?

34:30 - Franck’s number one tip for success