The second of RogueCast Season 2 (Founders) sees Jay Ugra Rogue Monkey’s CEO and co-founder and Ben Laly Rogue Monkey’s COO and Co-founder talk to Cerys about the “Launching a business during Covid-19”. 

Starting a business during Covid-19 has allowed Jay, Ben and the team to accelerate their plans due to their additional bandwidth. These plans have included developing their brand, recruitment and delivering projects to generate revenue. Ben and Jay emphasise how important remaining customer focussed is. They explain that you must understand what the customer needs and how your product or service can improve their life. User research must be undertaken to ensure that you have a value proposition that can lead to a successful business. 

The team you create for your business is crucial to your success. Building a team that can bounce ideas off each other and work collaboratively will help your business to grow. It’s important to leverage the skills of the team when working towards a common goal to ensure that this goal is achieved as well as building trust within your team. Jay and Ben concludes this week’s episode by how important it is to ensure that you prioritise your mental health whilst building mental resilience.

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