Discovery-Led Growth Quantitative vs Qualitative DataIn this episode, Teri Baines from Chatermill and I discuss the benefits of qualitative data combined with quantitative. We dive into how it can decipher pain points, the challenges of using qualitative data, tools that can help us use it and at the time of the recording Chat GPT had just burst onto the scene so we discuss this as a tool too.Teri is conducting research and is keen to speak to folks about how companies are using their data so please do reach out to them.