We had the pleasure of sitting down with Dr. Rebecca Homkes, a globally renowned strategist, lecturer at London Business School and Duke Corporate Education, and author of Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times.

Rebecca shares her unique insights into how organisations can embrace uncertainty, make bold decisions, and thrive in a world of constant change.

Discover why she claims “growth is a loop, not a line,” and how high-growth companies act on well-defined beliefs rather than waiting for perfect data. Rebecca also introduces tools like the beliefs tracker and no-regret moves to help leaders stay agile and focused, even in volatile conditions.

We also explore the contrast of teaching vs learning organisations, how to embrace uncertainty, and why strategy should be a hypothesis to test, not a fixed plan to follow.

Whether you’re a corporate innovator or an entrepreneur, this episode will not leave you indifferent. We hope Rebecca will inspire you to rethink strategy and how you approach uncertainty.

Learn more about Rebecca at https://rebeccahomkes.com and check out her book via https://surviveresetthrive.com.

(Unpaid, authentic endorsement)

Connect with Rebecca on LinkedIn at https://www.linkedin.com/in/rebecca-homkes/.

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🔗 You can also contact Stephen Parkins and David Semmens (podcast hosts) here: https://www.linkedin.com/in/stephenparkins/

https://www.linkedin.com/in/davidsemmens/

🎙 The Culturedge Podcast: https://culturedge.com/podcast/

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