👉 https://www.swayone.io/

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[00:00] Introduction and Welcoming Kamil Rexton

Introduction of Kamil and the focus on YouTube ads within B2B SaaS marketing.

[01:30] The Shift in Perception of YouTube for B2B

How YouTube has evolved from being overlooked to a key platform for B2B.

[05:00] Key Metrics: The Power of YouTube in Multi-Touch Campaigns

Discussion on the number of touches needed to close B2B deals and YouTube's role.

[07:30] Effective YouTube Content Types for B2B

Exploring what type of YouTube content works best, including talking heads and repurposing content.

[10:00] Attribution Challenges in YouTube for B2B Marketing

The issue of attribution and how to connect YouTube efforts to revenue generation.

[14:00] The Rise of AI-Generated Content and Its Impact on Video Marketing

How AI is changing the landscape of content creation and the implications for B2B YouTube strategies.

[18:00] Missed Opportunities: Common Mistakes in B2B YouTube Channels

The massive potential of YouTube and why most B2B channels fail, with examples.

[21:00] Collaborating with B2B Creators and Optimizing Video for Search

How to collaborate with creators and optimize video titles, thumbnails, and content for better results.

[23:00] The Importance of Strategy in YouTube for B2B Marketing

The need for a proper strategy and guidance when investing in B2B YouTube marketing.

[26:00] Alternative Platforms to Consider for Video Marketing

Discussion of underutilized platforms like Reddit, Twitter, and TikTok for B2B campaigns.

[27:30] Final Thoughts: Kamil’s Advice on B2B YouTube and Demand Generation

Kamil shares final insights on video marketing and demand generation for B2B SaaS companies.

[28:30] Closing Remarks and Where to Find Kamil

Wrapping up the conversation and where to connect with Kamil Rexton.