Video First

S2 E22 -  How Eric Doty Built Dock's Video Podcast Strategy

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[00:00] - Intro to Video as a Content Pillar

  • Joe kicks off by asking Eric if he sees video podcasts as the "2024 version of the blog."

    • [01:30] - The Evolution of Blogging to Podcasts

    • Eric discusses the shift from traditional blogging to podcasts, quoting Jimmy Daly’s take on blogs becoming a "library."

      • [02:45] - Benefits of Podcasts for Audience Connection

      • Why podcasts are better for creator-led strategies and building authentic connections with the audience.

        • [04:15] - Time and Practicality in Podcasting for Founders

        • Eric shares insights on why podcasts are more practical for founders compared to blogging.

          • [05:30] - Deciding Who Should Be on the Podcast

          • Joe and Eric discuss whether founders or subject-matter experts should be featured, depending on company goals.

            • [06:45] - Balancing Founder Responsibilities and Podcasting

            • Eric explains how his team adjusts podcast involvement based on the founder's availability and company growth stages.

              • [08:30] - Guest-Driven vs. Narrative-Driven Podcasting

              • Eric talks about structuring conversations to balance guest stories with the podcast's narrative arc.

                • [10:15] - The Process of Repurposing Podcast Content

                • Overview of Eric’s methods for repurposing episodes into social media clips, including using tools like Opus.

                  • [11:30] - Importance of YouTube Shorts and LinkedIn Clips

                  • How shorter video content on YouTube and LinkedIn is amplifying their podcast reach.

                    • [13:00] - Leveraging Podcast Clips for Blog Content

                    • How Eric’s team repurposes podcast clips for blog articles, enhancing SEO and content depth.

                      • [15:45] - YouTube as an Untapped Channel for B2B Content

                      • Joe and Eric discuss the potential of YouTube for B2B marketing and why more companies aren’t using it.

                        • [17:00] - Overcoming Production Barriers for YouTube

                        • Thoughts on starting simple with YouTube content without overcomplicating production.

                          • [18:30] - Future Predictions for Video and B2B Content

                          • Eric shares his thoughts on the growth of video in B2B and the role of authenticity in an AI-driven world.

                            • [20:00] - Managing the Risk of Employee Influencers

                            • Challenges companies face when employees gain significant influence, possibly overshadowing the brand.

                              • [22:00] - Final Thoughts and Takeaways

                              • Joe and Eric wrap up with reflections on the importance of founder-led strategies and managing brand risk with creator roles.
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                                Video FirstBy Sway One