In this episode of The Collaborative Canvas Podcast, host Ankesh Saxena sits down with Ayesha Lulla, Senior Lead at Quantum Consumer Solutions, to explore the fascinating world of fragrance-driven consumer insights. From subconscious scent associations to cultural nuances across Southeast Asia, Ayesha shares her groundbreaking Fragrance Language Framework and how brands can harness scent as a distinctive brand asset. Discover how the Sensory model dives deep into three levels of fragrance perception — from top-of-mind reactions to emotional and cultural meanings — and why what people say they love isn’t always what they choose. If you’re in branding, marketing, product development, or sensory research, this episode is packed with practical insights and inspiring case studies that will make you rethink the power of scent. 🔔 Subscribe for more thought-provoking conversations on branding, strategy, and consumer psychology. 📌 Have questions for Ayesha? Drop them in the comments — we’ll make sure they reach her! #FragranceMarketing #BrandStrategy #ConsumerInsights #CollaborativeCanvasPodcast #AyeshaLulla #SensoryBranding 🎙️Guest - Ayesha Lulla Linkedin - https://www.linkedin.com/in/ayesha-lulla-aa152987/ 🎙️Host - Ankesh Saxena 📌 Follow us on Social Media: 📱Linkedin - https://www.linkedin.com/in/ankeshsaxena/ 🌍 The Collaborative Canvas - https://www.linkedin.com/company/the-collaborative-canvas/ 📱Instagram - https://www.instagram.com/the_collaborative_canvas/ Instagram-https://www.instagram.com/tccmar2024?igsh=MXBqNHc5d2FqNGt1dA== 📺YouTube - https://www.youtube.com/@Thecollaborativecanvas-podcast/videos 🎶 Spotify - https://open.spotify.com/show/2wg9WGbUS9kGuOcWcyWxtB?si=369c2a5533ba43bc