What if consumer centricity wasn’t just a buzzword, but the backbone of every business decision?

In this episode of The Collaborative Canvas Podcast, we sit down with Manish Makhijani— CEO at RCL Group, former Global CMI Director at Unilever, next President of ESOMAR, and author of the Amazon bestseller Insightful.

With more than 30 years of experience leading consumer insights, marketing, and strategy across global markets, Manish Makhijani shares his expertise on how to transform data into decisions and build organizations that thrive on consumer understanding.

💡 In this episode, you’ll learn:

Why insights are more than data and how they fuel sustainable business growth

The difference between data-driven vs. insight-led organizations

How to balance consumer empathy with commercial imperatives

The future of AI, big data, and synthetic data in consumer research

Real stories of building brands and turning insights into boardroom action.