Agency Life Flashback

S2 E27 Get Clarity, Get Direction and Eliminate Chaos with Frank Cowell - CEO at Digitopia


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In this Episode we chat with Frank Cowell - CEO at Digitopia

Frank has been in the Agency Life game for almost 16 years and shares so many insights to all the valuable business lessons he learned along the way.

We chat about:
- From working for a remote agency to getting back into the office and starting his own business.
- How he started his agency 
- Real-life connections with clients
- What Digitopia does 
- Forward-thinking for your clients 
 - Video Marketing 
- Treating Digital like it’s a relationship mechanism
- The power of buyer personas
- Knowing the position of your agency and how to scale effectively 
- Standardisation 
- Growth Plans for Digitopia 
- Mistakes made in the agency
- Business Partner relationships 
- Immediate benefits of EOS
- Industry Insights
- Taking emotion out L10 weekly meetings
- Getting clarity, direction and eliminating chaos.
- Preparing for the new decade personally and professionally 
- Tips and advice for people who want to start their own agency. 

...more
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Agency Life FlashbackBy Laura D'Angelo