The CIPR’s Artificial Intelligence (AI) panel has published new research revealing the impact of AI on public relations and communications practice. It highlights where AI is already impacting skills, predicts the impact on the profession in the next five years and makes interesting and, depending on your perspective, challenging reading for anyone working in communications.

In this episode of the Digital Download podcast, I talk to past President of the CIPR Stephen Waddington, who is leading the #AIinPR panel, to unpack the new report. We look at the impact that technology is already having on PR and communications, discuss how this will increasingly affect skills and job roles over the next three to five years, and we talk about what communications practitioners need to do in order to protect themselves and take advantage of new opportunities.

Here’s what you’ll learn in this episode:

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