Today I talk to Marco Vietor, co-founder of the hearing aid unicorn Audibene (aka Hear.com). 

Since launching Audibene in 2011, Marco has grown the company to become the world’s largest online hearing aid seller, with over 1000 employees serving millions of customers around the globe and grossing over $100m in revenue each year.

We talk about: 

• the most important characteristic that every innovator has to have to be successful
• how to systematically develop the confidence to take risks in teams (as well as why it’s so important to do so)
• and other crucial factors to winning the innovation marathon.

Marco Vietor on LinkedIn: linkedin.com/in/marco-vietor-3a9aa

👋 Get in touch with Kilian here: linkedin.com/in/kiliankarrasch

Do you have an innovative idea you would like to validate through market research or rapid prototyping or a validated concept you would like to bring to life (e.g. in form of an MVP)? Then book a free consultation here: http://bit.ly/3Xr0BvG 🚀

Timeline

0:00 - Introduction

0:57 - Who is Marco Vietor

1:20 - The topics covered in the podcast

2:07 - Why confidence is so crucial for success

5:51 - Taking risks when developing something new

6.36 - Engraving a risk taking mentality in your team

7:30 - The negative perception of risk taking in society

9:03 - What does it take to develop a risk taking mindset?

11:49 - Marco gives examples of where he takes risks

18:03 - How to develop a risk-taking mentality in a organization

20:44 - Marco’s set of guiding principles in the company

22:45: The critical trigger for initiating mentality shift in organizations.

25:09 - The significance of over-communicating values

26:57 - How Marco determines if someone is risk-taking in the hiring process

31:32 - How Innovation is tied to risk-taking

33:36 - The one tip Marco would give innovators who want to build outstanding digital products