My guest on this episode of the Confessions of an Agency Owner podcast is Ryan O’Keeffe, co-founder of personal branding agency Jago.

Personal branding has become its own industry over the last couple of years and on LinkedIn in particular, our feeds have been taken over by a new wave of experts promising a secret formula to make us famous in business.

But what makes an expert? And what makes a personal brand?

After building a career in a highly successful sales role at Yell, Ryan went on to start a full-service agency before a life-changing event in his family made him look for a purpose in his career.

And it’s this purpose that ties in perfectly with his move into personal branding and helping Jago’s clients understand the strengths behind their own personal brands through the use of emotional intelligence.

For anyone looking to grow their personal brand he shares some great insight and valuable advice.

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