Stream of COPY-ness

S2 E3 - Trending vs. Timeless, Thoughts on Niche-ing Down, and A Bit about the Craft of Copywriting with Jemilla Mills-Smith PLUS a BTS life update 🙃.

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On the episode of Stream of COPY-ness, Vanessa chats with fellow copywriter, Jemilla Mills-Smith or Storytella Studio about none other than, you guessed it, COPY. They dig into the nuances of creating content, what it's like to not always get it right on the first try, and a ton of other nuggest of knowledge for anyone's who's interested in learning about the craft of copywriting.


**PLUS** hear a little bit about what's going on with V's book, her biz, and her human life.


Tune in to hear about…

  • What makes certain copy trending vs. timeless.
  • Jemilla’s personal thoughts about niche-ing down, social media, and figuring out who she TRULY wants to serve and work with.
  • Which platform copy is the most important to get your messaging across (hint: this is kind of a trick question).
  • How important is it to get your brand voice down when writing copy.
  • How copy, design, and brand voice all work together and the key to keeping content going without burning out.
  • A glimpse into both Vanessa and Jemilla’s client copywriting process.

    • Links & resources —

    IG: @storytellastudios

    Email: [email protected]

    Website: www.storytellastudios.com


    From the episode —

    Books from the TBR list

    Eats, Shoots, and Leaves - Lynne Truss

    Copywriting: Successful Writing for Design, Advertising, and Marketing - Mark Shaw

    Alex Cattoni’s Copy Posse TBR list.

    ...more
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    Stream of COPY-nessBy Vanessa Lima