Confessions Of An Agency Owner

S2 E4: Ben Potter - How to Win New Clients


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On this episode of the Confessions of an Agency Owner podcast Ben Potter a business development advisor and mentor joins Chris to talk sales and building a pipeline to win new clients.


One of the biggest challenges for any agency is winning new business.


And in this episode we try to cover the whole process from finding prospects to closing the deal.


We discuss how to position your agency, how to kick start a pipeline, identifying the wrong opportunities, how to pitch and most importantly how to win the client.


I got so much value from this conversation, Ben is a seasoned pro in new biz and if you are looking to grow your agency and learn how to win new clients then grab a pen and paper and take notes!


Have a listen.

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Confessions Of An Agency OwnerBy Chris Ailey