Digital Transformers

S2 E4: How To Become a Successful Change Leader- with the “CIO of the Decade Impact Award” Winner Bernd Preuschoff


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In this episode, I talk to Bernd Preuschoff, former IBM Partner, CDO and CEO at companies such as Schwan-Stabilo and Uvex and winner of the CIO of the Decade Award 2021 & 2022.

During his 20 year career in the digital field, Bernd built up the interactive experience practice at IBM, led major digital transformations and corporate venture-building projects at Schwan-Stabilo and Uvex, and was awarded multiple times digital leader, transformer, and CIO of the year. 

Bernd is also a sought-out keynote speaker and the author of the German book “Als Gäbe es keine Schwerkraft: Business Leadership durch die Augen eines Tänzers''. 

In this episode, we talk about :

  • what the recent firing of prominent innovation leaders like Tina Müller, the Ex-CEO of Douglas, reveals about the state of digital transformation
  • which 3 core principles any leader who wants to successfully transform and innovate has to master
  • and what it takes to successfully cooperate with the young generation in digital innovation



Bernd Preuschoff as Speaker – Premium Speakers (premium-speakers.com)

Book: “Als gäbe es keine Schwerkraft: BUSINESS-LEADERSHIP durch die Augen eines Tänzers” - Preuschoff, Bernd (Amazon.de)

Audio-Books:

iTunes: https://apple.co/3R4ABDC

Spotify: https://spoti.fi/3TtIDaO

Thalia: https://bit.ly/3R5tkUb

Bernd Preuschoff on LinkedIn: linkedin.com/in/bernd-preuschoff


👋 Get in touch with Kilian here: linkedin.com/in/kiliankarrasch

Do you have an innovative idea you would like to validate through market research or rapid prototyping or a validated concept you would like to bring to life (e.g. in form of an MVP)? Then book a free consultation here: http://bit.ly/3Xr0BvG 🚀


Timeline:

0:00 - Introduction

0:55 - Who is Bernd Preuschoff

1:39 - The topics covered in the podcast

2:05 - Is Europe incapable of succeeding in digital transformation?

4:03 - Digital is not the exception, and change is normal

7:36 - Changemakers are often seen as troublemakers

11:18 - How can we become change agents 

14:13 - The three principles for successful transformations

18:53 - Approach transformation the way you would approach a marathon

20:30 - Disruptive innovation requires practice.

22:26 - Advice on how to kickstart transformation

24:19 - How do you get employees to commit to the vision of the transformation?

30:21 - The importance of vulnerability

31:44 - Leveraging the expertise of different generations

35:41 - Boomers vs. Gen Z

36:43 - Solving big problems can only be done collectively

...more
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Digital TransformersBy Kilian Karrasch

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