Marketing Pillow Talk

S2 E4: Unlocking Customer Loyalty: Innovative Strategies from a Bespoke Gifting Expert


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In this episode of "Brand Loyalty Insights," we sit down with Hannah, co-founder of Happy Box, a bespoke gifting company specializing in highly personalized care packages and corporate gifts.

Hannah shares her unique approach to fostering customer loyalty and retention in a niche market where traditional strategies may not always work.

Discover how Happy Box navigates the challenges of occasion-driven sales, leverages customer feedback, and innovates their loyalty program to create lasting relationships with individual and corporate clients. Whether you're a marketer, business owner, or simply interested in customer retention strategies, this episode offers valuable insights and practical tips.

In this episode you'll learn:

  • Customer feedback and interview to guide your loyalty program.
  • How to create a seamless loyalty program
  • How to leverage data driven decisions to inform a loyalty and retention strategy
  • Rewarding referrals and repeat purchases
...more
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Marketing Pillow TalkBy Teri Levy