Public relations has had issues with measuring return on investment for, arguably, the entirety of its life. Competitive disciplines such as digital marketing, advertising and SEO have mopped up business for little other reason than PR has struggled to prove its worth. A new methodology, however, promises to guide PR professionals towards a process that demonstrates its value once and for all.

In this episode of the Digital Download podcast I talk to Iliyana Stareva, Global Partner Program Manager at HubSpot, whose book ‘Inbound PR’ presents a methodology for public relations that moves the conversation firmly away from being one about reputation management to being one about the bottom line. Inbound PR looks to firmly establish PR as a management discipline, something that CIPR President Sarah Hall pushed heavily on S1 E2 of this very podcast.

Here’s what you’ll learn in this episode:

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