In Episode 4 of Season 2 (Founders) we’ll be talking to Will Billingsley the co-founder of ApTap about his experience with first-time funding. During this discussion, we learn more about Will’s experience with sourcing initial funding and how accelerator programmes can support funding goals.

Will discusses how the biggest challenge to funding is the scenario that you need to build your business to get cash but you need cash to build your business. The key to overcome funding challenges is to successfully sell your proposition and convince investors of your ability to achieve your vision.

Will highlights the importance of having customers and for them to give feedback in order to demonstrate to potential investors that your business and idea has traction. He continues to explain that investors really need to understand what your business hopes to achieve as well as recognise who you are as an individual and as a team. Will emphasises that initial investors are really betting on you as a founder and

Will concludes that knowing when to use the right type of persuasion technique when seeking out investment, whether it’s a data-driven or emotional argument.

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