In this episode we compare customer experience with customer service.

- How we define the two

- What each one entails

- Why companies who focus on CX earn more $$

- Examples of the good, the bad and the ugly CX

- How to start optimising your CX (hint: start small!)

Mentioned in this episode:

• CX Leaders Podcast

• Book: “Uplifting Service” by Ron Kaufman

• Book: “Tribes” by Seth Godin

• https://go.forrester.com/press-newsroom/how-customer-experience-impacts-company-stock-performance/

• http://customerthink.com/customer-service-vs-customer-experience-vs-customer-engagement/

• https://www.marketingmag.com.au/hubs-c/opinion-valos-nambiar-university-skill/