Breakthrough with Boris Joaquin

S2 E5: With Virginia Bautista "On LinkedIn and Personal Branding"


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LinkedIn is your professional calling card or digital CV. There has never been a more powerful business networking tool than LinkedIn. Everything that fuels the ascent of your personal brand lives and breathes on the network. It’s the online center for meeting people, sharing content, and creating and building business relationships.

If you’re a LinkedIn presence, but not active on the network, the following facts may give you the nudge you need:

  • LinkedIn has more than 575 million users from 200+ countries.
  • B2B marketers rate LinkedIn the top social media for delivering B2B content and most effective for generating leads.
  • 40% of LinkedIn members check in daily.
  • Even if you enjoy other social media more, I want you to understand LinkedIn must be a part of your media mix. To help you make the most of LinkedIn, I’m going to walk you through best practices for developing your personal brand with the many opportunities the network offers.

    In the conversation, Boris Joaquin interviews Virginia Bautista, a Personal Brand Strategist and LinkedIn Marketing Consultant. She helps individuals and organizations achieve their career and business goals through personal branding and LinkedIn marketing. Here learn how you can maximize LinkedIn to build your personal brand!

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    Breakthrough with Boris JoaquinBy Boris Joaquin