The Tour de France has long been considered the most elite and prestigious cycling event in the world. The course is a grueling 2,300 mile (3,500 km) race that spans over 23 days. The race is tough even for elite riders and nearly impossible for amateur cyclists. 

In 2009, David Rogers had a dream of completing the full Tour course as an amateur cyclist. As David and his small team prepared for their epic adventure, David soon realized that this wasn’t just about completing the full Tour de France course, it was about something much bigger and more personal. 

David’s ride was anything but smooth as he battled injuries, inclement weather and equipment issues and it would be one day in particular, on one of the last stages that David would fully realize why he was doing this.  Tired, hurting and cold, David got on his bike for the most challenging stage of the course with a new mindset, failure didn’t come from not finishing, it came from not starting in the first place. 

He would forever have a new motto for life, “Just Start” 

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