Building a purpose driven business: 

This episode is all about Building a purpose driven business. 

And in my opinion Alex Holliman, founder of Climbing Trees, takes this to a seriously impressive level. 

Whilst the world was in lockdown in 2020 it gave Alex time to reflect on his purpose. Not only was there a global pandemic but climate change was causing wild fires across the world. It felt like a pivotal moment in world history. 

Alex set out to make a change and set his agency the objective to become B-Corp certified. 

This involved looking at lots of elements of his business, from diversity and inclusion to sustainability and social responsibility. 

It’s such an inspiring story and these days Alex finds himself turning away a lot of business based if they don’t align with their own mission to make the world a better place. 

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