Ever cried over a flower order gone wrong?

In this episode of The Vendor Confessional, Ivy sits down with Ashley, a seasoned floral designer, to unearth the fragrant truth about wedding flowers—and it’s not all roses. From navigating the rollercoaster of personalization requests to decoding the ever-shifting trends (hello, moody wildflower elopements), this candid convo goes beyond pretty petals. We talk about how social media is shaping aesthetics, what couples really forget to budget for, and why smaller weddings are shifting the emotional weight—and creative freedom—of florals. Whether you’re knee-deep in eucalyptus or just curious about what it actually takes to make a bouquet Instagram-worthy, you’ll leave with a deeper appreciation for the art and anxiety of floral design.

Whether you're a bride, groom, vendor, or just here for the juicy BTS—this one's got stems, sass, and a little bit of soil under the nails.

Chapters

00:00 Introduction to Wild Alpine Floral

01:35 The Journey into Floristry

04:36 Building a Supportive Community

07:19 The Entrepreneurial Spirit

10:08 Creative Inspirations and Influences

12:50 Client Relationships and Expectations

18:12 Unique Floristry Approach

23:08 Budgeting for Wedding Florals

27:22 Floral Trends and Aesthetic Preferences

30:13 Controversial Floral Trends

31:52 Elevating Idaho's Wedding Scene

33:42 Finding Unique Inspiration

36:19 Trends in Home Decor and Weddings

40:07 Reclaiming Personal Expression in Weddings

45:28 The Joy of Engagement and Community Building

47:31 The Unique Significance of Wedding Flowers

52:21 Evolving Trends in the Wedding Industry

58:14 Understanding Floral Costs and Expectations

59:52 Advice for Couples Starting Their Wedding Planning Journey

Keywords

floral design, wedding planning, intimate weddings, floral business, wedding trends, client experience, personalization, social media, budgeting, emotional connection, Idaho Bride, The Vendor Confessional