Join whisky industry legend John Campbell as he reflects on nearly three decades of experience in Scotch whisky, including a remarkable 27 years at Laphroaig Distillery. In this episode of the VCL Vintners Whisky Investment Podcast, we explore the evolution of whisky from a middle-aged man’s drink to a global phenomenon embraced by diverse audiences. Discover how the balance of tradition and innovation, the growing influence of consumers, and long-term planning shape the whisky industry’s present and future. Whether you’re an investor, a collector, or simply passionate about whisky, this episode offers a wealth of insights you won’t want to miss.