Sometimes it helps to learn from the long view. Dr David Merrick can offer such a perspective. He is an expert in marketing analytics with decades of experience in the field, so I was delighted that he joined me for episode 8 of this second season of our podcast.

Many years ago he was co-author with the later great Prof Bob Shaw of the classic text “Marketing Payback” (which I have praised before on my blog). He is also the founder of specialist modelling & analytics agency Quantalise, whose econometric models and software set a gold standard in that discipline.

In this conversation, he shares a wealth of practical experience, both technical and commercial. Unlike so many on social media, David has genuinely been there and done that, plus he has stood the test of time regarding the value he's added to his clients. He is a great Analytics leader for us all to learn from before he chooses to hang up his boots.

I hope you enjoy this chat & can learn from his emphasis on mastering his content & argument. Effective presenting isn't only about style, confidence & visual display.