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In Episode 8 of Season 2 (Part 2), we continue the conversation with Eric Perugini, Chief Commercial Officer at NBALAB - the research and development incubator facilitating product expansion into the NBA's Global Licensing Group.

Eric continues with the journey of NBALAB since it's inception in 2016 and provides insight into the services they provide to creators looking to enter the NBA licensing programme. 

During this this episode we cover;

• The selection process at NBALAB for new brands and creators
• Breaking down the barriers to entry within the NBA global licensing programme
• Types of creators and brands NBALAB are currently working with and the success they've had
• Trends within the NBA global licensing programme marketplace
• The importance of storytelling when connecting new products with the NBA audience

... and so much more!

In partnership with Streaker Sports, the official podcast sponsor of That Sports Merch Podcast. Check out www.streakersports.com and use code SPORTSMERCH15 for 20% off your first purchase site-wide.

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Host: Lee Hyde
Co-Host: Matt Hudson