Welcome to season 2 episode 12 of the Timist Podcast Series - check out the show notes below for this part 1 of a 2 part series:

• We’ll be talking about how he’s been working with Studio Underdog and Fears Watches to craft engaging and exciting narratives.
• We also learn a bit more on how he’s been helping Christopher Ward with the Loco rollout - and also how his own Andrew Morgan Watches journey is coming along.
• We also dive into the ideation and creative process in finding stories to explore, as well as debate whether a watch can succeed on its own merits without any marketing to support it.
• To close this part 1 out we talk about one of his grails, explore seriously underrated watches, and dissect the nuances between buying a watch because of its investment potential vs. a watch that holds its value.

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