How can we translate scent through a visual medium? With brands traditionally using print advertisements to market fragrance (with many iconic campaigns) and the rise of visual platforms such as Instagram and YouTube, is the way we look at scent more important? This week we're chatting with photographer David Newton to find out!

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Find David's work @davidnewtonphotography on instagram.

Insta: @fumechat Twitter: @fumechat Email: [email protected]

Nick: @nickrgilbert Thomas @thecandyperfumeboy