This is a different kind of episode. In it, I talk with my business coach, Rayna Jhaveri, about how, as entrepreneurs, as course creators, as teachers, what we teach or what we sell is just the gift wrapping for who we are. She talks about the power of energy and how that affects the way your audience will perceive your creation. And she talks about finding another way to reach customers than pain points. Listen in for her unashamedly non-mainstream approach, her wisdom in all things business and human, and her special Rayna magik.  

You can follow her on Instagram @the.punkmonk or check out her culinary talents on the TV show Milk Street.