Why do I like mango but not watermelon? Why do you read sci-fi but not magic realism? Why this and not that? AND--why are we spending an entire episode talking about something as obvious as our likes and dislikes? Everyone has them. SO WHAT?

I'll tell you so what. We can lean into our inner freaks, embrace the little weird quirks and mannerisms that we might otherwise try to hide, and use them as our own personal Bat signals to call out to the other freaks who are our perfect audience. Instead being bland, beige, and blending in, why not get our freak on so we can attract our ideal clients? It's WAY less exhausting than attracting a huge audience and having to cull them. 

In this episode, I look at two examples of copy on the websites of two successful online businesswomen. One is freaky, the other is not. Both work. But I'm more attracted to the freaky one.

What about you?