With NIL contracts becoming more common and Influencers gaining fame, the Donks thought it was time to tackle the heartburn of social media in youth hockey.  This episode doesn't focus so much on hockey culture specifically, but more on the impacts of online behaviors of parents and players.We invited Marketing, Branding, and Media expert "The Professor" to dig into what works and what doesn't when it comes to online messaging and address the short and long term impacts it can have on an individual.

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