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S2 Ep 4 - Safety Videos: When Art Obscures Safety
Send a question or message to On Your Flight Today
Delve into the intriguing world of aviation safety videos, focusing particularly on Qantas’s recent release. Our guest, Teri O'Toole, is a veteran Qantas long-haul flight attendant and a barrister at law, currently leading the Flight Attendants' Association of Australia (FAAA). Teri brings a unique perspective, blending her inflight experience with legal expertise to represent 6.5K+ flight attendants in Australia.
The primary discussion revolves around the new Qantas Safety Video launched in January 2024. This video, while cinematically impressive, has sparked a debate over its effectiveness as a safety tool versus its role as a marketing instrument. Despite its high production value and storytelling, it’s criticized for lacking in clear, vital safety information. Teri highlights the omission of crucial instructions like following cabin crew directions in emergencies, a fundamental safety message.
This episode contrasts Qantas's approach with other airlines, such as Japan Airlines. Their safety video, particularly relevant in the wake of a successful evacuation of a JAL A350, has been lauded for its clarity and effectiveness. The contrast lies in the use of animation and direct communication of consequences for not following safety instructions – a sharp deviation from Qantas’s more abstract and visually-driven narrative.
Gain insights into an OYFT-organized focus group, which collected feedback from Australian and US passengers on the Qantas video. The responses varied, with some finding it more of a travel inspiration piece than a safety guide. This feedback aligns with Teri’s observations and the general sentiment among cabin crew – that the video, while aesthetically pleasing, strays from its primary purpose of educating passengers about safety protocols.
Delving deeper, the episode explores the implications of using such videos for brand marketing, raising questions about the balance between engaging passengers and ensuring they understand essential safety procedures. Teri’s unique background in law and aviation adds depth to this analysis, especially when discussing the legal and safety obligations airlines
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This episode of On Your Flight Today is brought to you by IFECtiv, an inflight entertainment and connectivity consulting company. Dedicated to elevating the aviation industry's inflight entertainment products and experiences for airlines and suppliers. Visit www.IFECtiv.aero to learn more!
Corinne Streichert, Founder of IFECtiv LLC and producer & host of On Your Flight Today will be moderating a session on delivering reliable Iin-flight connectivity in a shifting market” at CabinSpace Live hosted by Inflight, during AIX in Hamburg, Germany.
Submit a question in advance of the session or visit the event page on IFECTIV.aero.
Disclaimer
The views expressed by guests are their own and don’t necessarily reflect those of On Your Flight Today, its host, IFECtiv LLC, or affiliates. This content is for informational and entertainment purposes only and is not professional advice. On Your Flight Today does not verify guest statements and is not responsible for errors or omissions.
www.onyourflighttoday.com
https://www.linkedin.com/company/onyourflighttoday
View all episodes
By Corinne StreichertSend a question or message to On Your Flight Today
Delve into the intriguing world of aviation safety videos, focusing particularly on Qantas’s recent release. Our guest, Teri O'Toole, is a veteran Qantas long-haul flight attendant and a barrister at law, currently leading the Flight Attendants' Association of Australia (FAAA). Teri brings a unique perspective, blending her inflight experience with legal expertise to represent 6.5K+ flight attendants in Australia.
The primary discussion revolves around the new Qantas Safety Video launched in January 2024. This video, while cinematically impressive, has sparked a debate over its effectiveness as a safety tool versus its role as a marketing instrument. Despite its high production value and storytelling, it’s criticized for lacking in clear, vital safety information. Teri highlights the omission of crucial instructions like following cabin crew directions in emergencies, a fundamental safety message.
This episode contrasts Qantas's approach with other airlines, such as Japan Airlines. Their safety video, particularly relevant in the wake of a successful evacuation of a JAL A350, has been lauded for its clarity and effectiveness. The contrast lies in the use of animation and direct communication of consequences for not following safety instructions – a sharp deviation from Qantas’s more abstract and visually-driven narrative.
Gain insights into an OYFT-organized focus group, which collected feedback from Australian and US passengers on the Qantas video. The responses varied, with some finding it more of a travel inspiration piece than a safety guide. This feedback aligns with Teri’s observations and the general sentiment among cabin crew – that the video, while aesthetically pleasing, strays from its primary purpose of educating passengers about safety protocols.
Delving deeper, the episode explores the implications of using such videos for brand marketing, raising questions about the balance between engaging passengers and ensuring they understand essential safety procedures. Teri’s unique background in law and aviation adds depth to this analysis, especially when discussing the legal and safety obligations airlines
---------------
This episode of On Your Flight Today is brought to you by IFECtiv, an inflight entertainment and connectivity consulting company. Dedicated to elevating the aviation industry's inflight entertainment products and experiences for airlines and suppliers. Visit www.IFECtiv.aero to learn more!
Corinne Streichert, Founder of IFECtiv LLC and producer & host of On Your Flight Today will be moderating a session on delivering reliable Iin-flight connectivity in a shifting market” at CabinSpace Live hosted by Inflight, during AIX in Hamburg, Germany.
Submit a question in advance of the session or visit the event page on IFECTIV.aero.
Disclaimer
The views expressed by guests are their own and don’t necessarily reflect those of On Your Flight Today, its host, IFECtiv LLC, or affiliates. This content is for informational and entertainment purposes only and is not professional advice. On Your Flight Today does not verify guest statements and is not responsible for errors or omissions.
www.onyourflighttoday.com
https://www.linkedin.com/company/onyourflighttoday