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S2 Ep 5: The liberating use of "you" for business and pleasure
Welcome back to Cutting Chai Stories with Jayati Vora! Today I make good on something I've been talking about the last few episodes, which is to also give writing tips to entrepreneurs who are struggling with how to write copy for their business.
I also share not one but TWO stories, both produced during a class on writing the personal essay. The first one is by Sara Afshaar, a former immigration attorney and current MFA candidate at the University of Michigan. Sara's work has appeared or is forthcoming in Slice, McSweeney's, Sporklet, and has been installed in Boston City Hall.
You can find her on Twitter: @afsharknado.
The other story is by me, and both of us wrote about the uncertainty and anxiety and pressure we were all feeling the week after the U.S. presidential election.
What makes the stories different is their use of "you"; both of us talked about ourselves in the second-person perspective. That was the prompt by the teacher of that class, Zahir Janmohamed (interview with Zahir coming soon on the show--stay tuned!), but what felt so good was how liberating it felt to dissociate yourself from the "you" on the page. I was not me, I was an anonymous you. Try it yourself and see!
For entrepreneurs who are wondering how they can use this writing tip, I say, use it in your description of your ideal client--and be specific. It's how your target audience will know you're talking to them! If you're the kind of entrepreneur who is helping people who have the same problem you used to have, you can even use this technique to write about yourself, back when you were struggling with this problem, and capture even more effectively the challenge that your ideal client is facing right now.
Meanwhile, if one of the things that you, dear listener, are struggling with is even getting started, if you're thinking, How can I write? I didn't go to school for this!, well, I have something for you. Here are my top 5 myths of good writing that need to be busted, and I'm giving it away just for you: https://mailchi.mp/c800156aa787/busted-5-myths-of-good-writing
Finally, if you liked this episode, if you learned something from it, would you please subscribe and share it with a friend? If you tag me on IG @jayativora and @cuttingchaistories, I'll reshare your post.
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By Jayati Vora
5
1818 ratings
Welcome back to Cutting Chai Stories with Jayati Vora! Today I make good on something I've been talking about the last few episodes, which is to also give writing tips to entrepreneurs who are struggling with how to write copy for their business.
I also share not one but TWO stories, both produced during a class on writing the personal essay. The first one is by Sara Afshaar, a former immigration attorney and current MFA candidate at the University of Michigan. Sara's work has appeared or is forthcoming in Slice, McSweeney's, Sporklet, and has been installed in Boston City Hall.
You can find her on Twitter: @afsharknado.
The other story is by me, and both of us wrote about the uncertainty and anxiety and pressure we were all feeling the week after the U.S. presidential election.
What makes the stories different is their use of "you"; both of us talked about ourselves in the second-person perspective. That was the prompt by the teacher of that class, Zahir Janmohamed (interview with Zahir coming soon on the show--stay tuned!), but what felt so good was how liberating it felt to dissociate yourself from the "you" on the page. I was not me, I was an anonymous you. Try it yourself and see!
For entrepreneurs who are wondering how they can use this writing tip, I say, use it in your description of your ideal client--and be specific. It's how your target audience will know you're talking to them! If you're the kind of entrepreneur who is helping people who have the same problem you used to have, you can even use this technique to write about yourself, back when you were struggling with this problem, and capture even more effectively the challenge that your ideal client is facing right now.
Meanwhile, if one of the things that you, dear listener, are struggling with is even getting started, if you're thinking, How can I write? I didn't go to school for this!, well, I have something for you. Here are my top 5 myths of good writing that need to be busted, and I'm giving it away just for you: https://mailchi.mp/c800156aa787/busted-5-myths-of-good-writing
Finally, if you liked this episode, if you learned something from it, would you please subscribe and share it with a friend? If you tag me on IG @jayativora and @cuttingchaistories, I'll reshare your post.