Today I'm speaking with Nicki Coe - Marketing Strategist, Business Coach and Co-Founder of the marketing agency Luna & Lion.

Nicki worked in corporate media for many years but always knew she wanted to work for herself someday. Although she was constantly coming up with business ideas and plans, nothing stuck – she was always stumped by not having all of the answers and all of the detail laid out before she began. It was only when she overcame the old story that success requires you to know where you want to go that she was able to embrace and trust the pull of the next step, rather than planning for the big end destination.

Ultimately, it was through this letting go of control and the need to know for sure that led to her creating two successful and fulfilling businesses.

During our conversation Nicki shares her thoughts on:

• Overcome the need to know for sure in your career
• Starting a business with your best friend
• Using your emotions and feelings in goal & business planning

Resources discussed:

• Risk Forward: the Rewards of Not Knowing | Victoria Labalme | TEDxSantaBarbara: https://www.youtube.com/watch?v=TC6NIY56S0A
• The Source | Dr. Tara Swart: https://www.taraswart.com/the-source/ 
• Forming, Storming, Norming, and Performing (Tuckman's Model): https://www.mindtools.com/pages/article/newLDR_86.htm

Connect with Nicki Coe

• Connect on Instagram: https://www.instagram.com/nicki_coe/?hl=en
• Explore more: https://nickicoe.com/

Find out more about Luna+Lion

• Connect on Instagram: https://www.instagram.com/lunaandlionagency/?hl=en
• Explore more: https://lunaandlion.com/

Work with Monique:

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Get in touch with Monique Shaw:

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The Rewriters is written, produced and presented by Monique Shaw. Original music by DJ Cinnamon.

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