Drs. John Singer and Ajhanai (AJ) Keaton discuss the importance of sociology within sport management frameworks. A key point they make is that there is more than one way to do sport management, and that critical perspectives gained from sociology produces better sport management practitioners. Moreover, they explain how sport sociologists can learn from sport management. Sport sociology and sport management are ultimately mutually supportive fields of study and practice. What do you think? Join the discussion on the Sports in Society discord server: https://discord.gg/QDzzETYThv