In this episode, Sandeep and Aashi open Season 2 with a practical conversation about something most brands tend to ignore the leads that stopped engaging.

Instead of chasing new customers, they explore how brands can reconnect with people who already showed interest but never made a purchase, or bought once and disappeared. They break down:

• Why focusing on reactivation can be more cost-effective than acquisition

• Specific customer segments worth targeting (like one-time gifters, silent openers, and SMS-only subscribers)

• How to approach these groups with the right messaging, timing, and channels

• What metrics actually matter when measuring reactivation success

• Common reasons customers stop engaging and what to do about it

• How some brands are quietly doing this well

• Why building an owned audience matters now more than ever and how AI fits into that picture

It’s a thoughtful discussion on turning attention back to what’s already there and making it work better.