In this episode, we welcome our guests, Jackie Galea, Area Director of Sales & Marketing, and Cheryl Gilliam, Senior Vice President of Brand & Marketing from Archer Hotels. We discuss how to navigate the evolving landscape of the hotel and hospitality industry amid competition from platforms like Airbnb and VRBO, and delve into how distinctive branding strategies, termed "tattoos" versus traditional "brands," set companies apart in this competitive sector. The dialogue also weighs the benefits of large hotel chains against the allure of smaller, unique hotels or collections. 

Archer Hotel, a venture of LodgeWorks Partners, L.P., was founded in 2014 and boasts eight boutique properties across major U.S. cities, earning a reputation for pioneering branding in hospitality.

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