The DollarSprout Podcast

S2 EP11: How Adrienne Built a Wildly Profitable $300,000 per Year Presentation Design Business as an Introvert

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Today’s guest is Adrienne Johnston. Adrienne is a freelance presentation designer who works with companies like Microsoft, Samsung, and Meta.

Adrienne left her job in finance in 2018. After working consistent 70-hour weeks, she was determined to build a business that gave her the freedom and flexibility she yearned for, but without the networking or sleazy sales calls. Today, Adrienne’s business brings in over $300k per year working less than half the hours as her previous corporate job.

In this episode, Adrienne shares:

  • The marketing strategy that’s worked the best for her as an introvert (and brought in her best and biggest clients)
  • An epiphany she had early in her business that pushed her to raise her rates
  • How she avoids “sales calls” and still lands huge corporate clients
  • Why her niche is so wildly profitable and tips for finding your own profitable niche
  • The dichotomy between being an analytical person in a creative industry
  • And so much more!

    • Resources:

    • Episode Show Notes
  • Free Webinar: How Adrienne Built a Six-Figure Design Business
  • Adrienne’s course
  • Adrienne’s freelance website
  • Adrienne’s Instagram
    • ...more
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    The DollarSprout PodcastBy Megan Robinson
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