At 9AM with one thought dominating his mind, Witty makes the case for obsession; not the unhealthy kind, but the kind that gives your life direction, energy, and meaning. In this episode, we explore why everyone needs a goal so big it follows them into sleep and greets them every morning, how the psychology of fixation literally shapes what you see and what you miss, and why a life without something that overwhelms your mind is a life spent building someone else's dream. Short, sharp, and worth sitting with.