Entrepreneur Colin Strong, the operator of Finserve 360, was a guest on the Entrepreneur Odyssey podcast, hosted by Rob Ratliff. Strong's company aims to identify cost-saving programs for businesses across all 50 states, particularly focusing on securing FICA tax savings, supplemental healthcare benefits and enhancing employees' take-home pay without incurring out-of-pocket expenses for employers or employees.

Networking, notably using LinkedIn's automated messaging, serves as Strong's main outreach method.