As Sales Director for Cinnamon Joe Studio,Paul spent around 8 years exhibiting at shows like PV in Paris, Heimtextil in Frankfurt, and Surtex in New York. Over the years he noticed a decline in numbers attending these big trade shows, but the yearly rising costs to exhibit. In May 2014 the feeling was there was definitely a need for change and that made up Paul’s mind to do something about it. However, being based in Northern Ireland, it was always going to be a challenge organising a new Sur...