This trend is still true. More media dollars are moving to the Digital space from more traditional Television advertising spending. However, TV spots are not going away for many Brands and it is value add for Consumer Relations Teams to track Advertising Comments you hear from your consumers.

So join me, Denise Venneri, for this Solo Episode providing you with my thoughts and tangible tips to track and report on advertising comments and hear how to best share them with your Marketing & Consumer Insights Partners.

As always, thank you for your support...!