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In this episode we welcome two entrepreneurs, Anthony Couch and Michael Schmidt. Anthony founded pink gun after discovering that women do not get the attention they deserve when shopping for a firearm. This is not only a bad way to do business but also an unsafe practice. Education and safety are the most important aspects of responsible ownership and when a user is not properly educated it could lead to accidents. Anthony wanted to approach women gun owners with the respect they deserve and make his business somewhere no question is ignored. Michael Schmidt met Anthony and the two immediately connected on the mission. Michael assists Anthony with his digital strategy and customer insight. This is one side hustle that has quickly turned into a main hustle. With firearm sales on the rise expect to hear more about Pink Gun and the waves they're making in an industry that has traditionally been very male dominated.

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