With the rapid adoption of Web3, media and digital strategy for corporations and cultural institutions have undergone a considerable transformation in recent years. In this fireside chat, Chris Cummings, the CEO and Founder of Iconic Moments, will discuss how he's building a marketplace for museums and cultural institutions to "mint" their unique assets as NFTs. In conversation with Chris will be The Walt Disney Company's Vice President of Product Management, Doug Vance. These two will discuss the unfolding frontier of the NFT space and some ways in which this digital innovation will be used in the future.