"It is the Flemish people that still hold the crown of greatest cycling fans. These are the people who come out in force to cheer on the Monument passing near their towns. These are the people who all tune in so well to such a Monument that it gets better ratings than the Americans’ Superbowl: surely, the figures would be 100% of Flemish viewers if such a large share of their population did not watch from the roadside in person."