In this episode, Caine is joined by Mark, a former ICO professional and now data protection consultant, to discuss the complexities of defining and protecting personal data, recent legal cases, and why strong data protection practices are essential for building trust. They explore the growing cyber security risks facing small and medium sized businesses, the importance of certifications like Cyber Essentials, the role of online safety in protecting young people from harmful content, and the privacy implications of emerging technologies such as Meta’s potential use of facial recognition in smart glasses.