In the sixth episode of season two of our Back to the F**kture podcast, Martin Raymond speaks with futurist, retail strategist and designer, Ibrahim Ibrahim, to discuss the emotional membership consumers can have with brands, the future of blended retail spaces and connecting online and offline data to shape tomorrow’s businesses.

Ibrahim Ibrahim is managing director of Portland Design, a multi-disciplinary retail design practice based in London’s East End and has worked with some of the best brands, malls and multi-sector stores globally.

In this episode, we discuss how we can reframe bricks-and-mortar around the stories and needs of consumers. Listen to this episode now to find out more.