Jake Fiennes is one of Britain’s most high-profile and in-demand conservationists and he sat down with podcast host, Anna Byles, at Holkham Nature Reserve in Norfolk.

Jake speaks candidly about the need for a natural capital 'Doomsday Book' to accurately measure the UK's fauna and flora, and what that means - not only for landowners - but a broad spectrum of land and green space custodians.

Balancing productive land use with nature enhancement, developing baselining tools, influencing key policy and decision-makers, and clear public messaging to rebuild people's connection to and respect for the land, are all discussed.