Content's value is in the intelligence it brings, regardless of what system it's found in. But there is a lot of enterprise content across many, many systems.

On the Mostly Unstructured Podcast, KeyMark CMO Clay Tuten sits down with Mike Askren, VP of Product at Hyland, on how document management and ECM are becoming an intelligence layer for agentic AI, and the right size and scale problems to tackle with agents.

Topics explored:

Subscribe for more AI talk on content intelligence, IDP, and agentic AI from the team at KeyMark, or reach out if anything caught your ear.

Timestamps:
00:00 – From storage to intelligence: the ECM shift
01:58 – What "unstructured content" really means
03:01 – Mike's role at Hyland and content federation
04:11 – The content-fueled agentic enterprise
06:45 – Why 70–90% of enterprise data goes untapped
08:03 – Agentic governance and context you can trust
09:25 – Human-in-the-loop feedback and coaching agents
10:22 – The control tower: monitoring and stopping agents
12:03 – Agents as digital employees
13:45 – Advice for CIOs under pressure
15:23 – Start small: the attainable win, not the moonshot
18:39 – Where the ROI actually hides
19:47 – Practical outcomes: claims, HR, government
21:03 – First steps into the intelligence layer
24:45 – From IDP to agentic automation to new workflows
27:19 – Slow down, ask questions